Franchise concept · illustrative
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Independent concept demonstration · not affiliated with or endorsed by Yo-Chi · all figures & representations fictional and illustrative
Self-serve froyo · Franchise opportunity

Own the corner the neighbourhood makes a ritual.

Serve-your-own frozen yoghurt, a wall of toppings, and rooms people actually want to sit in — a high-traffic, cash-generative hospitality business with a cult brand doing the hardest part for you.

Stores trading
74
Avg mature store revenue
$1.1M
Cups served weekly
85K
Target network 2029
120
The ritual

Dessert people come back for.

Serve-your-own froyo isn't a transaction, it's a small event — you build your own cup, weigh it, and stay a while. That ritual turns a first visit into a weekly habit, and a habit into a business you can rely on.

2.4×

average monthly visits per active customer, established store

63%

of visits are groups of two or more — dessert as a shared occasion

18 min

average dwell time — people linger, and lingering lifts spend

$11.50

typical spend per cup, before toppings tip it higher

Yo-Chi store
The model

How a Yo-Chi store makes money.

One store, high foot traffic, low average ticket — a cash-generative model built on volume and a topping bar that quietly lifts every cup. Weighted toward walk-in froyo, with drinks and seasonal ranges filling the shoulders of the day.

Self-serve froyo, by weight64%
Toppings, sauces & extras18%
Coffee & drinks12%
Seasonal ranges & catering6%

Simple to run, hard to copy

No chefs, no complex kitchen — a small trained crew, a proven layout, and a supply chain that lands consistent product at every store.

  • Self-serve model keeps labour lean at peak
  • Central supply of froyo mix, toppings & packaging
  • Evening and weekend trade you can staff to
  • One POS & loyalty platform across the network
Model your store

What could you earn?

Drag the weekly-customers dial and choose how you'll run it. Everything updates live against a single store's cost model. Pull it back toward a quiet week to see the early days honestly.

How you'll run it
Your annual earnings (pre-tax, before loan repayments)
$239,000
Store revenue
$1,136,000
Payback on investment
2.2 yrs

Illustrative only — fictional figures, not Yo-Chi's actual results. Based on a sample cost model: $520K total investment, 6.5% royalty, 2.5% marketing levy, ~$11.50 average spend. Real results vary by site, rent, seasonality and how you operate. Not a franchise offer or earnings claim.

What it takes to join

The investment, itemised.

No mystery line items. Here's what building a Yo-Chi store looks like, and what you pay the network once the doors are open.

Initial franchise fee
Territory rights, brand, systems & onboarding
$50,000
Store fit-out & construction
Design, build, joinery, communal seating, greenery
$240,000
Froyo machines & equipment
Soft-serve machines, topping bar, cold chain
$120,000
POS, technology & branding
Point of sale, loyalty, signage, launch creative
$30,000
Opening stock
Froyo mix, toppings, drinks & packaging
$30,000
Working capital & pre-opening
First-months buffer & training costs
$50,000
Total investment from
$520,000

Ongoing, once you're open

Royalty on gross revenue6.5%
National marketing levy2.5%
Franchise term10 yrs

Most franchisees fund a large share through equipment and fit-out finance. We introduce lenders who understand hospitality fit-outs and support your application — but take your own financial and legal advice first.

Territory & growth

One store in 2012. Seventy-four today.

From a single Melbourne studio to a network across every mainland state — each store on a protected, high-foot-traffic catchment. Drag the timeline, or press play, to watch the rollout.

2026
74 storesacross Australia
2012201620202026
Illustrative rollout — store locations and dates are fictional, for demonstration.
Open & available

Where we're trading — and what's next.

Victoria
  • Fitzroy · Chadstone
  • Brighton
  • Geelong Waterfront
  • Ballarat
New South Wales
  • Newtown · Bondi
  • Parramatta
  • Manly
  • Wollongong
Queensland
  • South Bank
  • Surfers Paradise
  • Sunshine Coast
  • Fortitude Valley
WA · SA · ACT
  • Northbridge
  • Adelaide CBD
  • Canberra Civic
  • Fremantle
Now trading Available now Opening soon / on hold
The path to opening

From first call to opening weekend.

A guided seven-step process. Most franchisees are serving their first cups within seven to nine months of signing.

01
Week 0
Discovery call
A relaxed chat about your goals, capital and the areas you have in mind.
02
Weeks 1–3
Application & mutual due diligence
You review the full disclosure pack and model; we get to know you.
03
Months 1–3
Site selection
Our property team finds the right high-traffic corner and negotiates the lease.
04
Month 3
Agreement & finance
Sign the franchise agreement and finalise funding with introduced lenders.
05
Months 4–6
Fit-out & build
We project-manage the build to the Yo-Chi look, down to the topping bar.
06
Month 6
Yo-Chi School
Hands-on training in product, service, hiring, rostering and the numbers.
07
Months 7–9
Launch weekend
A local opening campaign brings the neighbourhood through the door on day one.
What you get

In business for yourself, not by yourself.

/01

Site selection

Foot-traffic modelling and lease negotiation from a team that has opened 74 stores.

/02

Build management

We manage the fit-out to spec, so every store opens looking unmistakably Yo-Chi.

/03

Yo-Chi School

Full operator training. You'll never need a food background to run a great store.

/04

Supply chain

Consistent froyo mix, toppings and packaging landed reliably, store after store.

/05

Marketing engine

A cult national brand, local launch playbooks and a loyalty program that brings them back.

/06

Field support

An area manager who knows your store, your numbers and your team by name.

Who thrives

The best Yo-Chi owners have this in common.

What matters

  • $180K–$260K to invest, plus finance capacity
  • A hospitality heart — you love a busy room
  • Hands-on through nights and weekends, especially early
  • Comfortable leading a young crew and reading a P&L

What doesn't

  • A chef's background or food qualifications
  • Prior franchise or retail experience
  • Wanting a fully passive, absentee investment
  • Going it alone — the network carries a lot
From the network

Owners, in their own words.

9 mo
"I ran cafés before this. The self-serve model is so much simpler at peak — we broke even in month nine and haven't looked back."
Aleks M.
Owner · Fitzroy
2
"My first store taught me the playbook; the second was half the stress. Same fit-out, same supply, same training — I just repeated it."
Nina & Raf T.
Owners · South Bank & Surfers
4.6
"The brand does the heavy lifting. People come looking for Yo-Chi — my job is to run a warm, well-staffed room and keep the queue moving."
Dilan S.
Owner · Northbridge
Before you ask

The honest questions.

Do I need hospitality or food experience?
It helps, but it isn't required. Many owners come from outside food entirely. Yo-Chi School and your area manager are built to get a first-time operator confident on product, service and staffing — the self-serve model is deliberately simpler to run than a full kitchen.
Isn't froyo seasonal?
There's a real summer peak, yes — and we don't hide it. The model is built to earn strongly through the warm months and hold steady in winter with drinks, warm desserts, seasonal ranges and indoor, sit-and-stay stores. Site selection matters here: the best corners trade well year-round.
How much of the investment do I need in cash?
Most franchisees contribute $180K–$260K of their own funds and finance the balance against fit-out and equipment. We introduce lenders familiar with hospitality builds and support your application — but you should take independent financial and legal advice before committing.
How long until a store is profitable?
It varies by site and trade, but stores typically reach break-even within the first year and a steadier run-rate by year two to three. The calculator above lets you model it — pull the dial back toward a quiet week to see how the early days feel before trade builds.
Can I own more than one store?
Yes, and many strong operators do. Multi-store ownership is where the economics get most interesting, as your systems and expertise spread across sites. We prioritise proven single-store owners when new territories open.
Register your interest

Let's find out if your numbers work.

Start with a discovery call. No obligation — just an honest conversation about whether a Yo-Chi store fits your goals, your capital and your city.

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